Intellectual Property Strategies
Highly specialized staff
Innovation Management advice

In today's market, observing the tip of the iceberg is a simple task. However applying a business strategy that exploits the submerged portion is a much more challeging task. Mertz Perú,
IP Thinking










MERTZ: Intellectual Property strategy and Innovation Management








¿Why Mertz?

At MERTZ we devote ourselves to identifying and protecting the Intellectual capital of our clients. Our added and differentiating value lies in the strategic and multidisciplinary approach to Intellectual capital management of our professionals.

We have been ranked by the french agency Leaders League as “recommended firm” in 2017, in categories “IP Litigation” & “Patent Prosecution”.

We are the only Peruvian provider authorized by Minesoft, global patent information solutions provider, serving more than 40,000 users worldwide.

 

mine

 

Mission

To become a strategic partner for Latin American companies, institutions and universities in the management of R+D+i, offensive and defensive protection of its Intellectual Property and Technology Transfer thereof..

Vission

To be the first peruvian consultancy on Innovation Management, Intellectual Property Rights and Technology Transfer in the country and abroad matters.

 








Staff








Claudia Fernandini Valle Riestra

Founding Partner-CEO

 

 

Attorney licensed at the bar of Peru, graduated from the University of Lima. MBA by the Pacific University, Diploma in Innovation Management by the Cayetano Heredia Peruvian University and Leipzig University, currently studying a Master in Innovation Project Management at the Southern Scientific University (UCSUR). Claudia is a member of the International Academic Council for the Master in IP, Competition and New Technologies of the University Rey Juan Carlos from Spain (2016 – 2017).
She has extensive experience in strategy and management of Intangible Assets, IP Management, identification and protection of Trade Secrets, Special Consultant for the implementation of technological intelligence systems, IP litigation, Technology Transfer, among others in Peru and abroad.

With over 22 years’ experience in competition and Intellectual Property, Claudia has represented over 2000 patents applications, over 6000 trademarks matters, and has headed numerous projects on technological intelligence. Intellectual Property consultant for various institutions, her experience includes being a professor at the Master in Science and Technology at the Cayetano Heredia Peruvian University, thesis advisory, consultancy to the National Agricultural Innovation Program (PNIA), to the Direction of Innovation of the Peruvian Patent Office, to the CONCYTEC program named FONDECYT, to the development of the Intellectual Property framework for the country brand (PROMPERU).

Claudia Fernandini was a former General Director at Clarke Modet & C° Perú from the date it was incorporated until December 2014. Previously, she was the founder of Fernandini Abogados (acquired by Clarke Modet & C° Perú)




Stephany Soto Bendezu

Managing Partner

 

 

Geneticist, Biotechnology Biologist by San Marcos National University and is a member of the Peruvian College of Biologists. She holds a Master degree in Health Management from the University Inca Garcilaso de la Vega and a Diploma in Public Policy Management from the Miguel Cervantes Saavedra University of Chile. She holds a Diploma in IP Law from Universidad del Pacifico.

Stephany has obtained several certificates in Plant Variety, Access to Genetic Resources, Traditional Knowledge, Patents and Technological Intelligence from The World Intellectual Property Organization (WIPO)

She is a specialist in IP Management on the whole range of IP rights (Patents, Industrial designs, Plant Varieties…) on the whole process from application to the offensive-defensive strategies of protection (FTO, Validity, Patentability and Infringement Analysis), Stephany has been responsible for the patent portfolio management of important national and foreign companies.

Stephany Soto was a former Head of the Patent and Plant Variety Department at Clarke, Modet & Co. Perú until 2016. She is a regular speaker at conferences, national scientific meetings regarding Intellectual Property and Technological Innovation.




Yajayra Saaverda

Associate/IP Attorney

 

Professional in Law from the National University of San Marcos and Communicator by Toulouse Lautrec. Specialist in Intellectual Property in undertakings, has advised scientific researchers in intellectual property and genetic resources; and as well as technological ventures of the 1551 Incubator of innovative companies in the UNMSM. He also participated in Consultancies for CONCYTEC: IP Management Guide and Technology Transfer, consultant; Evaluation and proposal of the legal framework of protection and exploitation of IP rights, published, research collaborator, year 2015; follow-up on the design and preparation of IP management documents and technology transfer for centers of excellence (2014). He has produced audiovisual productions related to research and innovation and collaborated as a communication consultant for the CITBM Center of Excellence in 2016 Ysa publishes opinion notes for the magazine Actualidad Jurídica He has worked in the public and private sectors such as Indecopi and UNMSM, as well as in legal studies in areas of intellectual property and competition.

José Linares

Associate/Patent Consultant

 

Master in Molecular and Cellular Plant Biotechnology from the Polytechnic University of Valencia Spain.

Geneticist Biotechnologist Biologist from the National University of San Marcos.

Professor's Assistant of laboratory during practical cases of Enzymatic Technology and Chromosomic Structure from the Faculty of Biology at the National University of San Marcos. Work experience in scientific research and Intellectual Property (Patents and Plant Variety Rights) Development of research projects relative to the diversity of plants at the gene, cellular and biochemical levels.

Knowledge of laboratory techniques: Cytogenetic, Biochemical, Molecular Biology, In Vitro Culture, Transgenesis.



Paolo Cayetano

Of counsel/Patent Consultant

 

Toxicologist from the National University of San Marcos with first place in academic performance. Mastering in Management and Policy Innovation and Technology from the Pontificial Catholic University of Peru.

Patent consultant in the areas of Chemistry, Pharmacy, Industry Process, Metallurgy, among others. With experience in technical analysis offenses (FTO), oppositions and nulities, analysis of patentability, patent drafting, and technical advice to inventors and researchers.

Jonathan Valladolid

Of counsel/Patent Ingenieer

 

Bachelor in Electronic Engineering by San Luis de Gonzaga University. Jonathan has the following training: Installation of CCTV systems at the business and industrial level. installation of electronic security equipment (access control, master control panels, water, fire protection, detection). Management of service projects for electronic installation, preparation of quality dossier, drawing up plans, marketing, etc. Router configuration course, Nateo, Forwarding, network course aimed at telecommunications.   Also, he has taken patent courses by the World Intellectual Property Organization (WIPO) and now he is an engineering patent consultant at MERTZ.

Oscar Valverde

Of counsel/Patent Ingenieer

 

fProfessional in Electronic Engineering from the San Luis Gonzaga University. Extensive technical and engineering experience, Oscar has taken several courses in PLC, AutoCAD - Advanced. Systematic S.A.C. Proteus 8.1 Design and simulation Electronics. Zelio Soft 2.0 PLC, LogicPro PLC, and Electrical Installations. •• ASPIRATEK: Also, he has taken patent courses by the World Intellectual Property Organization (WIPO) and now he is engineering patent consultant at MERTZ.

 

 








Our Intellectual Property services








Copyright and related rights



Distinctive Signs

Trademarks, trade names and slogans.

Inventive Modalities

Patents (FTO, Nullities, Oppositions) Industrial Designs, Utility Models

Plant Breeder's Rights (The only peruvian consultancy with its own technical staff)

Geographical Indications

Protection against Unfair Competition

Know-How and Trade Secrets

Sui Generis

Advice on legislation of Genetically Modified Organism

Advice for contracts to Access to Genetic Resources and Licenses of Traditional Knowledge











Our Innovation Management Services








  • Intelligence and Technological Surveillance

    These are tools used to search, obtain and analyze the most relevant information for our interests in the technological environment, presented in the form of reports which facilitates decision making.

    Reports of the State of the Art, a sweeping of all the existing information even the date of a determined technology.

    Technical Opinion Reports, this is an analysis made to know whether the new technology meets the patentability requirements.

    Reports of Potential Business Development, an analysis of the technological market is carried out.

  • Valuation of IP Assets

    Intangible assets, comprise a broad set of individuals, companies and organizations assets, among which intellectual property assets may represent the largest percentage of such intangibles. Valuation of patents, trademarks, industrial designs, industrial secret, among others.

    Royalties Report.

    Economic valuation.

  • Technology Transfer

    Also called transfer of technology (TOT), is the process of transferring technology from the places and groups of its origination to wider distribution among more people and places. Often it occurs by concerted efforts to share skills, knowledge, technologies, methods of manufacturing, samples of manufacturing, and facilities among governments to universities and other institutions to ensure that scientific and technological developments are accesible to a wider range of users who can then further develop and exploit the technology into new products, processes, applications, and material or services

  • Technology Roadmap (Plan Tecnológico)

    A technology roadmap is a plan that combines short, medium and long-term objectives with specific technological solutions to help achieve those objectives. This plan that applies to a new product, service or process, or to an emerging technology.









  • IP Due Diligence

    IP Due Diligence itself, will help to identify any gaps, wrinkles or defects, and will facility those gaps, wrinkles or defects being fixed, it is a document that can be presented to the licensee, venture capitalist or IP buyer that will do its own due diligence. The IP map will facility that due diligence, shortens its length, ensures that no defects are discovered and speeds up the time that it takes to do the negotiation.















Our services in Entrepreneurship








  • Set up company

    - Advisory services for the establishment of a company.

    - Processing for the formal constitution of a MSB.

    - Processing for registration with REMYPE.

    - Administrative and accounting advice for statements before SUNAT.

  • Entrepreneurship formulation

    - Design and formulation of projects.

    - Advice start ups: Technician, entrepreneur (learn start ups).

    - Training to obtain financing: public funds, private funds, investors..

    - Technological development and innovation workshops.

  • Innovation challenges and open innovation platforms

    Accompaniment in innovation challenges, whether in the launch or monitoring and participation.












We make the difference, let us guide you to it








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Location



Calle Los Laureles 670, interior 8

San Isidro, Lima, PERÚ

info@mertzperu.com



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INTELLECTUAL PROPERTY AND ENVIRONMENTAL LAW